Organic Foods Cheap
Pleasing the Socially Conscious Consumer (inc)
A shift in Gen Y customers’ expectations mean businesses need to do more than
just make money. Or does it?
**A few weeks ago** when I was speaking to young entrepreneurs who are
building businesses around the idea of combining traditionally crafted goods
with cutting-edge business tech, several mentioned what first appeared to be a
strange paradox. The recent recession may have caused American consumers to
tighten their purse strings, these entrepreneurs said, but the tough times
also madepeople think more carefully about each dollar they spend, focusing
interest on the true value of a good, how it was produced, and how long it
would last.
“For a long time, because there was so much money flying around, people didn’t
care, and I think with the financial crisis, the younger generation really
started to look at the way things are made, what they are made of and how that
would affect us going forward,” said Mike Maher, co-founder of Taylor Stitch,
a custom shirt manufacturer, in a typical expression of this idea.
But what the young entrepreneurs I talked to see as a business opportunity, a
niche to be mined for profit (though, to be fair, …
Organic Cheap: Going Organic On a Budget